Just read a really interesting piece on 2011 Consumer Trends. Some very interesting information available. Source is a Company Called Mintel. For us, all roads lead to simplicity. One of the main trends is that business are going to be squeezed for margins, particularly in Retail. Retailers are going to have to create events to attract people into Stores to combat the flood of people going on-line. It also says that most people are just going to buy goods when there is a sale. Guess what, there are going to be sales all the time. Clothing is getting larger, this is due to the fact that there are more people over weight. Roof top Gardens are the next big thing. Especially because 70% of the population is going to be concentrated cities.
Now this is all well and good, but how is HR going to create sustainable environment because at the end of the day, what people are experiencing in their personal lives has an impact on the 40+ hours per week they are at work. We these there is a responsibility that businesses educate people on how they can maintain simplicity in an ever complex word full of information and options. Please take the Linkedin Poll.
We thought it would be a great idea to start putting programs in place about things like:
- How to meditate
- How to start a Vegie Garden to become more self sufficient
- Cooking Classes
- Book Clubs
- Stress Relief Exercises
All areas that will allow us to stay grounded and add value to the human race. We are all one… part of a larger universe… that we need to take care of. The more we get separated from our selves, the more issues that are created in society. This is the basis for a fabulous values based approach to branding and employee engagement. What type of people to you want working for you? How are you going to add to the bigger picture?