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How to Increase Revenue Per Employee in HR with Values Alignment

Written by Mathew French | 8 September 2025

Here's something that might surprise you about Australian companies leading the pack: they're not just measuring headcount or tracking basic productivity metrics anymore. 

The organisations consistently outperforming their competitors across the Australian market have cracked a code that many HR departments are still struggling with: the profound connection between aligning organisational values with people values and its direct impact on revenue per employee.

With median weekly earnings in Australia sitting at $1,396 as of August 2024, and productivity growth averaging just 1.2% over the past decade according to the Reserve Bank of Australia, the pressure on HR leaders to demonstrate tangible value has never been greater. Yet research consistently shows that companies with highly engaged workforces – those where personal and organisational values truly align – achieve 21% higher profitability and 147% higher earnings per share compared to their competitors.

The Australian context presents unique opportunities. Despite $27.8 billion in workplace investments, nearly 3 million Australian workers are still considering leaving their roles, with engagement among millennials and Gen Z falling from 40% to 35% between 2023 and 2024. This represents massive untapped potential for Australian HR leaders who understand how to connect what matters to their organisation with what matters to their people.

In this guide, we'll explore how Australian HR managers can navigate the unique challenges and opportunities of our market to create authentic values alignment that drives measurable business results. ⬇️

The Australian Business Landscape: Where Values Alignment Drives Competitive Advantage

The current state of Australian workplace performance

Let's examine the numbers that matter to Australian HR leaders. 

According to the Australian Bureau of Statistics, median weekly earnings for employees reached $1,396 in August 2024, representing a 7.4% increase from the previous year. 

However, productivity growth tells a different story. Australia's labour productivity has averaged just 1.2% annually over the past decade, significantly below the historical average.

This productivity challenge creates both urgency and opportunity for Australian HR professionals. With the Fair Work Commission overseeing workplace relations and the Fair Work Act 2009 establishing the framework for employee rights, Australian companies must achieve superior performance within a structured regulatory environment that prioritises employee protection and fair treatment.

Australia's engagement crisis

Recent research reveals the stark reality facing Australian organisations. According to Reward Gateway's 2024 Australian Employee Engagement and Retention report:

Culture Amp's 2025 Australian insights reveal that Australia ranks in the bottom 49% globally for employee engagement, with only 25% of workers actively engaged, 64% not engaged, and 11% actively disengaged. This places Australia behind regions like Thailand, UAE, Indonesia, and Vietnam in engagement levels.

The Fair Work framework: values alignment within legal compliance

For Australian HR managers, values alignment must operate within the Fair Work framework, which actually supports values-driven approaches. The Fair Work Act 2009 establishes that employees have protected rights at work, including:

Why Values Alignment Creates Performance Multipliers

To truly leverage values alignment for revenue improvement, we need to understand the psychological mechanisms that drive human performance in the workplace.

Self-determination theory in practice

When organisational values align with employees' core psychological needs – autonomy, competence, and relatedness – research consistently demonstrates higher performance, satisfaction, and engagement.

This creates what Harvard Business Review terms the "Values Alignment Model," where matching company and employee values generates:

  • Better teamwork and collaboration
  • Enhanced communication effectiveness
  • Bigger contributions to organisational objectives
  • More productive negotiations and decision-making

Person-organisation fit theory

Person-Organisation Fit Theory explains the mechanism: better values alignment results in higher job satisfaction, organisational commitment, and performance through reduced cognitive dissonance. When employees identify with organisational values through Social Identity Theory, they invest discretionary effort that directly translates to improved business outcomes.

The engagement-performance connection

Gallup's research identifies values alignment as the critical bridge between employee engagement and business performance. Values-aligned employees demonstrate:

  • Higher levels of work engagement and resilience
  • Increased innovation and creative problem-solving
  • Greater willingness to go above and beyond job requirements
  • Stronger psychological ownership of organisational outcomes

A Strategic HR Implementation Framework: The Values-Revenue Connection Model

Now, let's get practical. How do you actually implement values alignment in a way that drives measurable revenue per employee improvements?

Phase 1: Foundation and assessment 

Values definition and clarification

Start by clearly defining what your organisational values actually mean in practice. Generic values like "integrity" or "excellence" aren't enough. You need specific, actionable principles that guide decision-making.

Baseline measurement 

Establish your current state using these key metrics:

  • Employee engagement scores with values-specific questions
  • Revenue per employee calculations
  • Turnover rates and exit interview data
  • Customer satisfaction correlation with employee tenure
  • Performance ratings distribution

Phase 2: Systems integration

Recruitment and selection 

Transform your hiring process to assess values alignment alongside technical skills. Develop behavioural interview questions that reveal candidates' intrinsic motivations and values.

Example values-based interview questions:

  • "Describe a time when you had to choose between what was easy and what was right."
  • "Tell me about a workplace situation where you felt most energised and engaged. What values were being honoured?"
  • "How do you handle situations where your personal values conflict with organisational priorities?"

Performance management revolution 

Integrate values demonstration into performance reviews. Don't just assess what employees achieve, evaluate how they achieve it in alignment with organisational values.

Create specific, observable behaviours for each value:

  • Customer Focus: Proactively seeking customer feedback, advocating for customer needs in decisions
  • Innovation: Suggesting process improvements, experimenting with new approaches
  • Collaboration: Sharing knowledge across teams, supporting colleagues' success

Phase 3: Cultural reinforcement

Leadership behaviour modelling 

Values alignment starts at the top. Leaders must consistently demonstrate organisational values through their decisions, communication, and daily actions. Research shows companies are five times more likely to have successful transformations when leaders role-model the behaviour changes they're asking employees to make.

Recognition and reward systems 

Align your recognition programmes with values demonstration. Celebrate employees who embody organisational values, not just those who hit numerical targets.

Communication strategy 

Develop a comprehensive communication plan that consistently reinforces values through:

  • Regular town halls featuring values-in-action stories
  • Internal communications highlighting values-based decisions
  • Training programmes that connect daily tasks to organisational mission

Australian-Specific Implementation Templates and Tools

Values assessment template

Australian Employee Values Alignment Assessment

 

Part A: Personal Values Identification

Instructions: From the values list below, select your top 7 personal values that guide your decisions and behaviour both at work and in life.

 

Values List (Australian Cultural Context):

- Fair dinkum/Authenticity - being genuine and honest

- Mateship - loyalty and mutual support

- Work-life balance - maintaining healthy boundaries

- Respect for diversity - valuing different backgrounds and perspectives

- Environmental stewardship - caring for our natural heritage

- Community responsibility - contributing to society

- Personal growth - continuous learning and development

- Excellence - striving for high standards

- Innovation - creating new solutions

- Customer service - putting others' needs first

- Integrity - doing the right thing

- Indigenous respect - acknowledging First Nations peoples and culture

- Safety first - prioritising health and wellbeing

- Collaboration - working together effectively

- Adaptability - embracing change positively

 

Part B: Organisational Values Alignment

For each of your selected personal values, rate how well you believe our organisation currently demonstrates this value:

 

Scale: 1 = Not at all, 5 = Completely aligns

 

Part C: Values in Action

Describe a recent workplace situation where you felt your personal values were either supported or challenged by organisational decisions or policies.

 

Part D: Future Focus

What opportunities do you see for our organisation to better align with the values that matter most to Australian employees?

Fair Work-compliant performance review template

Performance Review: Technical Achievement + Values Demonstration

 

Employee: _________________ Period: _________________

Manager: _________________ Date: ___________________

 

SECTION 1: TECHNICAL PERFORMANCE (60% weighting)

Goal Achievement:

- Objective 1: [Specific, measurable goal] - Achievement level: ____%

- Objective 2: [Specific, measurable goal] - Achievement level: ____%

- Objective 3: [Specific, measurable goal] - Achievement level: ____%

 

SECTION 2: VALUES DEMONSTRATION (40% weighting)

For each organisational value, provide specific examples of how the employee demonstrated this value during the review period:

 

Value 1: [e.g., Customer Focus]

- Specific behaviours observed:

- Impact on team/customers:

- Areas for development:

 

Value 2: [e.g., Respect and Inclusion]

- Specific behaviours observed:

- Impact on team/customers:

- Areas for development:

 

Value 3: [e.g., Continuous Improvement]

- Specific behaviours observed:

- Impact on team/customers:

- Areas for development:

 

SECTION 3: FAIR WORK COMPLIANCE CHECK

Performance expectations were clearly communicated at start of period

Employee received regular feedback throughout the period

Any performance concerns were addressed promptly and fairly

Employee was given opportunity to respond to all feedback

Support and development opportunities were provided as needed

Assessment is based on observable behaviours and measurable outcomes

 

SECTION 4: DEVELOPMENT PLANNING

Career Development Goals:

- Technical skills development:

- Values-based leadership opportunities:

- Learning and development plans:

 

Employee Comments:

Manager Comments:

Next Review Date: _________________

Australian HR values metrics dashboard

Monthly Values-Revenue Correlation Report

 

FINANCIAL PERFORMANCE INDICATORS

- Revenue per employee: $_____ (target: industry benchmark + 15%)

- Profit per employee: $_____ 

- Customer satisfaction scores: ____% (correlation with employee values alignment)

- Cost per hire: $_____ (impact of values-based recruitment)

 

ENGAGEMENT & VALUES INDICATORS

- Values alignment scores by team: ____% (target: 85%+ favourable)

- Employee Net Promoter Score (eNPS): _____ (Australian benchmark: +16)

- Manager effectiveness ratings: ____% (values-based leadership assessment)

- Internal promotion rates: ____% (values-aligned career development)

 

COMPLIANCE & CULTURE INDICATORS

- Fair Work compliance score: ____% (integration of values with legal requirements)

- Diversity and inclusion metrics: ____% (Indigenous employment, gender equity, accessibility)

- Safety incident rates: _____ (correlation with values-based safety culture)

- Wellbeing survey results: ____% (work-life balance, mental health support)

 

PRODUCTIVITY & INNOVATION INDICATORS

- Time to productivity for new hires: _____ weeks

- Innovation metrics: _____ suggestions implemented per employee

- Cross-functional collaboration scores: ____% 

- Voluntary turnover rate: ____% (target: <10% annually)

 

AUSTRALIAN CONTEXT CONSIDERATIONS

- Regional performance variations (Sydney/Melbourne/Brisbane/Perth/Adelaide)

- Industry sector benchmarking (versus Australian competitors)

- Fair Work compliance correlation with values alignment

- Indigenous employment and cultural competency progress

- Environmental and social governance (ESG) alignment

Values-based recruitment process for Australian companies

Stage 1: Position Description Development

- Include values requirements alongside technical skills

- Specify how role contributes to organisational mission

- Ensure compliance with Australian anti-discrimination laws

 

Stage 2: Attraction and Sourcing

- Highlight values and culture in job advertisements

- Use values-based language that attracts aligned candidates

- Ensure accessibility for diverse applicants

 

Stage 3: Initial Screening

Values Screening Questions (phone/video interview):

- "Describe a work situation where you had to choose between what was easy and what was right."

- "Tell me about a time when you contributed to an inclusive work environment."

- "How do you handle situations where you disagree with company decisions or policies?"

 

Stage 4: Technical and Values Assessment

- Structured technical interview

- Values-based scenario questions

- Reference checks that include values alignment

 

Stage 5: Final Decision Framework

Scoring Matrix:

- Technical competency: 60% weighting

- Values alignment: 30% weighting  

- Cultural add potential: 10% weighting

 

Stage 6: Onboarding Integration

- Values immersion programme

- Mentorship with values-aligned team members

- 90-day values alignment review

Crisis management: values-aligned response template

When Organisational Values Are Challenged

 

Immediate Response (First 24 Hours):

  1. Acknowledge the situation publicly if necessary
  2. Confirm commitment to organisational values
  3. Begin internal investigation aligned with Fair Work requirements
  4. Communicate transparently with employees

 

Investigation Process (Days 2-14):

  1. Gather facts using Fair Work-compliant procedures
  2. Assess alignment between actions and stated values
  3. Identify systemic issues if present
  4. Develop remediation plan

 

Response and Recovery (Weeks 3-12):

  1. Implement corrective actions
  2. Reinforce values through leadership behaviour
  3. Update policies and procedures as needed
  4. Monitor progress and adjust approach

 

Long-term Strengthening (Months 4-12):

  1. Enhanced values training for all staff
  2. Improved monitoring and feedback systems
  3. Regular values alignment assessments
  4. Celebrate positive examples of values in action

The Bottom Line

Right now, in offices across Australia, there's a quiet rebellion happening. It's not about remote work or four-day weeks. It's about something far more fundamental: Australian employees are done pretending to care about work that doesn't matter to them.

We called it the Great Resignation, but we missed the real story. It wasn't just people leaving jobs – it was the collapse of the social contract that said employees should be grateful for any work, regardless of whether it aligned with who they are as human beings.

The 3 million Australian workers eyeing the exits aren't just dissatisfied with their pay or their boss. They're rejecting workplaces that treat them as interchangeable resources rather than whole humans with values, aspirations, and the need for their work to mean something.

We're entering what historians will call the Values Economy – where the companies that thrive aren't those with the best technology or the deepest pockets, but those that crack the code of human motivation at scale. Where revenue per employee isn't just a metric, but a direct measurement of how well you've aligned what drives your people with what drives your business.

Authentic Values × Aligned People × Meaningful Work = Exponential Performance

When you get this equation right, something magical happens. Your people don't just work harder, they think differently. They don't just follow processes, they improve them. They don't just serve customers – they create experiences that competitors spend millions trying to reverse-engineer.

Ready to transform your organisation through values alignment? Subscribe-HR provides the tools, insights, and expertise Australian HR leaders need to implement authentic values alignment that drives measurable revenue per employee improvements. Download our Free Performance Review template here.