Let's Talk About Trust and Transparency

Edelman has been publishing their annual Trust Barometer Report for 20 years now, and the 2020 report illustrates what you might call an 'epic fail' in trust across the board. No institutions are seen as being both competent AND ethical. Only business is seen as being competent and only NGOs are seen as ethical. Add to that the fact that 56% percent of respondents believe that capitalism as it currently operates today is doing more harm than good and you can see that there is both a significant need for change as well as a tremendous opportunity for transformation. It shouldn't surprise anyone to hear that trust and transparency are more critical to success than ever, especially given current circumstances. So let's take a look at the highlights from the 2020 Trust Barometer Report and how they matter to you.

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