It's easy for HR to dismiss the benefits of measuring the metrics within your organisation. After all, numbers are often considered to be the responsibility of the Finance Department. However, case studies prove time and again that if you want to know what your people think, what matters to them, how you're tracking against the important things and generally how you're performing as an organisation, it is imperative for you to decide on some metrics and then measure them religiously and regularly.

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To ensure that your EVP generates maximum benefit and return on investment, it needs to be built around the real attributes that your company can offer employees in the context of attracting, engaging and retaining the talent you want. It also needs to be consistent with the strategic objectives of your organisation and clearly demonstrate its uniqueness.

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An effective Employee Value Proposition (EVP) will enable your organisation to stand out amongst the crowd as something different, something special, as an organisation that cares deeply about its employees. It ensures that your organisation’s processes and procedures are aligned in such a way that employees walk their talk and that everyone’s experience of your organisation (employees, customers, suppliers) matches what you say your organisation is about.

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