At the end of the last financial year we conducted a survey to take the pulse of HR in the Human Era. As a software provider, it's important to us to understand the needs of the HR Professionals we serve, as well as knowing where the gaps are so that we can continue to innovate and tailor our solutions to fill those gaps. Given that this was the first time we conducted such a survey, the number of respondents was admittedly not as large as we would have hoped. However that doesn't mean that the insight and feedback we received wasn't interesting and valuable. Just as Navigo's research highlighted some very interesting and surprising results, so too did our HR in The Human Era Survey.

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In Part one of this Blog, we explored some of the characteristics of Human Era brands as outlined in the report by Hill Holiday and Lippincott. Now let’s dive a little deeper and start thinking about how the role of Human Resources will need to evolve in order to contribute to company, brand and people development in the Human Era. 

According to the report, brands that lead in creating and aligning ‘experience’ with ‘story’ produce measurable growth of 4% above and beyond their counterparts in delivering shareholder value. These companies enable employees to become living, breathing examples of the company’s values through providing customers with an experience that actually matches the words on paper. The overall effect - alignment with values creates value!

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Just as Nietzsche’s exclamation that ‘God is dead,’ once heralded a significant shift in the Western cultural paradigm, a new report by Hill Holiday and Lippincott declares that the ‘Institutional Era’ is also dead and has paved the way for a new way of doing business, ‘The Human Era.’

This two-part blog series explores the fundamentals of The Human Era, and outlines the new model for building trusted connections in business. It includes an investigation of what brands need to do to embed these models within their values and processes, as well as exploring the role of Human Resources in The Human Era.

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Here at Subscribe-HR, we recently discovered a fabulous report that we believe encapsulates the future of doing business so well, that it has inspired us to pause for a serious rethink about the future of HR.

The report was created by Hill Holiday and Lippincott and is called 'Welcome to The Human Era.'

We highly recommend that you read the report - it will really get you thinking!

It certainly got us thinking and has inspired us to make a commitment to putting the ‘Human’ back in Human Resources.

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