Just as Nietzsche’s exclamation that ‘God is dead,’ once heralded a significant shift in the Western cultural paradigm, a new report by Hill Holiday and Lippincott declares that the ‘Institutional Era’ is also dead and has paved the way for a new way of doing business, ‘The Human Era.’
This two-part blog series explores the fundamentals of The Human Era, and outlines the new model for building trusted connections in business. It includes an investigation of what brands need to do to embed these models within their values and processes, as well as exploring the role of Human Resources in The Human Era.
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